Phone: +64 7 578 5905
 Closing Down Sale - 30-50% off all diamond rings

About us

About Us 

Diamonds are forever

We offer the very best services in our field. We never settle for second best and always have your satisfaction as our top priority. Its who we are and we are proud of it. 

Who We Are

John Tulloch is Managing Director of Diamond Design Jewellers, a highly qualified manufacturing Jeweller, Swiss-trained watchmaker, Advanced Gemmological Association of Australia (GAA) Diamond Graduate and jewellery designer.

What sets Diamond Design apart from other stores? John Tulloch's expertise and extensive knowledge of Diamonds. John was first invited to The Diamond Club in Antwerp in 1999, and now personally travels over 18,000km each year to Antwerp, Belgium (The Diamond Capital of the World). There John has the opportunity to hand-select diamonds from the top 1% in the world, a privilege that only a handful of New Zealand Jewellers gain access to.  

History

John was trained in London by the head jeweller at Cartier's in 1986, being in the industry for over 50 years and opening Diamond Design in 1986, Diamond Design has become one of the Bays most known and trusted Jewellers. 


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The 4C'S
Diamonds are not all equal. In fact, there are significant differences in quality and ultimately, price. To understand a diamond’s value you must evaluate the diamond under the internationally recognised standards of the Diamond 4C’s: CUT, CLARITY, COLOUR, AND CARAT WEIGHT. 
CUT:
The precision and delicacy of a diamonds cut are essential to its beauty. The cut does not refer to the overall shape of the diamond but rather the quality of the cutting. It is the single most important aspect of any diamond. The proportion, finish and symmetry of the external facets of the diamond are what creates the fire and brilliance. A diamond may be colourless and flawless but if it is not cut well, it will appear dull and lifeless.  
COLOUR:
A diamond’s colour is determined on a colour scale from "D" (colourless) to "Z" (yellow/brown). The most sought after diamonds have no colour. Whilst most diamonds appear to have no colour in actual fact, they have tints of colour as shown on the colour scale. 

With Clarity, we describe a diamond’s purity. It refers to the amount and size of natural imperfections in the diamond. This may be internal (inclusions) or external (blemishes). The fewer inclusions in a diamond, the rarer and more valuable the gem. 
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CARAT WEIGHT:
A diamond’s weight is measured in carats, abbreviated ct. One carat can be divided into 100 points. Therefore, a diamond weighing one-quarter of a carat can also be referred to as being 25 points or 0.25 ct. 
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